“I enjoyed gaining an all-round view of the fashion industry having different lecturers with various industry backgrounds”
BA (Hons)Fashion Management with Marketing
Apply on UCAS
Starting in: 2025
Register your interest- 3 years
- 4 years with foundation year
- 4 years with year in industry
- 5 years with foundation and industry years
UCAS code: FMM1
Institution code: S30
UCAS points: 104-120Flexible entry options available
Campus: Southampton City CentreView on Google Maps
Why study a fashion management with marketing degree at Solent University
Do you want to be at the forefront of fashion, launching the latest brands and leading styles? Gain strategic marketing skills and business insight ready for a commercial career in fashion.
- 0thUK uni for sustained employment (Longitudinal Educational Outcomes 2022)
- 0thin the sector for graduate start-ups (HESA 2023)
- £0minvested in our campus estate and facilities
- Solent ranked in the top 20% of UK universities for teaching quality (out of 131 institutions) (The Times Good University Guide 2025).
- Solent ranked in the top 25% of UK universities for satisfaction with assessment in business and management (out of 117 institutions) (The Guardian University Guide 2025).
- Gain hands-on experience of many aspects of the fashion business through Solent's own retail store, Re:So.
- Access to a range of specialist facilities and an extensive range of fashion, forecasting, marketing, retail and media publications.
- A creative, multi-disciplinary environment for world-leading research in media, culture and the arts – you will learn from experts in their field.
- You’ll be assigned a personal tutor who can assist you with pastoral support to help you make the most of your learning.
Course overview
You’ll study the complete range of professional disciplines within fashion, from retailing, store management and operations to consumer behaviour, fashion buying and merchandising. You'll also have opportunities to gain practical, hands-on experience, leaving you well-prepared for a range of graduate roles.
The course places a strong emphasis on gaining practical skills and work experience. Past students have had the opportunity to set up their own business at our stunning student-run store, Re:So, which sells a unique mix of fashion, accessories, publications, furniture and art.
Students have also had opportunities to work on live briefs for well-known brands - second-year students recently worked on a live brief for size? and New Balance to create a marketing campaign for the New Balance Made in UK range.
Throughout the course you will also have the opportunity to go on a range of trips to gain valuable industry insight. Recent trips have included visiting Primark’s largest store in Birmingham and having a guided tour of operations, visiting TM Lewin’s head office, and engaging in live projects for Fat Face.
Accreditations and memberships
Accredited by:
Member of:
Part of:
Any questions?
Contact international admissions
Email: admissions.international@solent.ac.ukCall: +44 (0)23 8201 5066Course features
Foundation year available
If you're not quite ready for a full undergraduate degree, there's alternative entry through one of our foundation years
Further studies
After successfully completing your studies, there's an opportunity to continue your studies at Solent
Placement year
If you apply for this course with a placement year, you have the opportunity to undertake a year in industry between your second and third years
Professional membership
You have the opportunity to obtain a professional membership as part of this degree
Top-up option
If you have an appropriate Level 5 qualification, you can top it up to a degree in just a year
Study abroad
You have the opportunity to study abroad in one of our partner universities for a semester on this course
Who is this course for?
Candidates should be passionate about fashion and popular trends, but do not necessarily require any prior academic or industry experience. Graduates will be well prepared for careers in marketing, PR, merchandising, buying, retail and project management.
What does this course lead to?
Recent graduates have gone on to roles in fashion management, buying and forecasting, marketing and strategic communications, such as marketing manager, marketing assistant and visual merchandiser. Graduates have gained roles at companies including Selfridges, Michael Kors, ASOS, Jimmy Choo and Armani.
Graduate stories
Hear from Solent alumni about where their careers have taken them and how studying at Solent prepared them for their future.
Read more storiesMeet the team
The course team consists of industry professionals and experienced academics who have backgrounds within the fashion industry. The team has a wealth of contacts and experience in branding, buying, merchandising, and marketing for major fashion brands, all of which enhances the student learning experience.
The University cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.
Facilities
All fashion students have the opportunity to use the photography studios, IT suites, cameras, media equipment, and specialist rooms within Solent’s media academy. You’ll also have access to an extensive range of fashion, forecasting, marketing, retail and media publications within the library.
Solent also has its own student run store Re:So, where you can gain hands on experience of many aspects of the fashion business.
International opportunities
Broaden your horizons by adding an international dimension to your CV – essential to achieving success in today’s fast-changing, global environment.
Studying, working or volunteering in another country could be the experience of a lifetime. Enhance your degree by developing important global skills such as knowledge of other countries, language skills, intercultural awareness, adaptability and confidence.
For more information, please email international.mobility@solent.ac.uk.
What you'll study
Core modules
Retail Environment
This module will get you thinking about stores, websites, apps etc. in a different way; no longer just as a consumer, but with a real understanding of why they look and feel the way they do and the tactics they use to try and get you to spend your money.
Marketing Principles
This module will ensure you can describe the role of marketing within fashion businesses and the different functions commonly found within marketing departments.
Introduction to Fashion Business
This module will introduce you to the business of fashion and how the fashion industry operates. You will find out about head office structures, their different departments and how they all work together to deliver great products to their customers.
Ethical and Sustainable Fashion
This module provides an overview of sustainable issues and solutions in relation to the supply chain, sourcing, manufacturing, ethical and fair-trade product, legislation and policy, sustainable materials and the impact of new technologies in the development of a sustainable Fashion Industry.
Digital Concepts
This module will explore the integration of traditional and contemporary online and offline (O2O) marketing concepts and strategies across the ever evolving and dynamic digital landscape.
Fashion Finance
Through this module you will learn about top level financial reports, to gain an understanding of what the figures mean and how to analyse these and compare performance.
How you will learn and be assessed
You will learn by:
You may be assessed by a combination of:
- Written assessments
- Group presentations
- In-class tests
Solent’s curriculum framework builds on our unique, creative and applied approach to teaching. The transformation of students’ lives is at the heart of our mission as a university, and our curriculum – informed by the latest theory – reflects this shared educational vision.
Find out more
Study support
The student achievement team are on hand to help you succeed during your studies at Solent. They aim to contact you at key times during your time here with personalised information, advice and guidance, by email or phone.
Access Solent provides information, advice and guidance for disabled students.
All students can access Succeed@Solent, Solent's online guide to getting better grades. It offers extensive, practical information and advice on topics such as academic writing, research and presentations.
Why choose a career in fashion management or marketing?
The fashion industry is a huge contributor to the UK economy. A recent UKFT report shows that the UK fashion and textiles industry is one of the largest sectors in the country, supporting 1.3 million jobs and contributing £62bn to the UK economy.
The fashion industry continues to evolve and offers huge potential for graduate employment both in the UK and globally. The UK industry supported 197,000 jobs for people under the age of 25 in 2021. The specialist skills taught on this degree can help graduates to find roles in areas such as marketing, PR, product buying and merchandising.
The team also maintain excellent links to industry, enabling students to benefit from live briefs and the opportunity to engage with industry professionals through guest lectures either in person or online. During the course, trips are also made to companies and industry linked exhibitions.
You could earn:
Digital marketer
Starting salary: £22,000 to £25,000
A digital marketing officer or executive, with a few years' experience, could earn in the region of £22,000 to £28,000. Senior management roles could earn up to £48,000.
Marketing executive
Starting salary (marketing assistant): £18,000 to £22,000
As a marketing executive, you could earn in the region of £20,000 to £30,000. Senior marketing executives (with around 5 years' experience) can earn between £30,000 and £45,000. Salaries will vary, depending on your location and industry.
Social media assistant
Starting salary: £20,000 to £28,000
Social media managers can earn between £25,000 and £45,000. With experience, as a head of social media, you could earn £50,000 to in excess of £60,000. Salaries will vary, depending on location and industry.
The stated salaries are published on prospects.ac.uk. Income figures are intended as a guide only.
Graduate stories
Hear from Solent alumni about where their careers have taken them and how studying at Solent prepared them for their future.
Read more stories“I enjoyed gaining an all-round view of the fashion industry having different lecturers with various industry backgrounds”
Solent Futures
The Solent Careers team is committed to getting students into great careers.
While you are studying, the team can help you with finding work experience or placements, link you with a mentor, check your CV, or offer one-to-one guidance.
If you're in your final year, we also have graduate job opportunities just for Solent graduates.
6th
UK uni for sustained employment
Longitudinal Educational Outcomes, 2022
Accreditations and memberships
Accredited by:
Member of:
Part of:
Further study
Thinking about studying further than an undergraduate degree? Alumni can get 20% off their postgraduate study.
MA Creative Direction for Fashion and Beauty
Take charge and lead a wealth of fashion and beauty brands to success with your innovative and creative vision on this practice-based master's degree.
MSc Digital Marketing
This exciting, challenging, practice-orientated course will develop your strategic and creative skills, equipping you for a dynamic career in or related to the rapidly expanding digital marketing sector.
MA Internal Communication Management
The strategic value of internal communication is being increasingly recognised within organisations across all sectors. This is providing additional opportunities for...
Tuition fees
The tuition fees for the 2025/26 academic year are:
- UK, EU (settled status) and Channel Island full-time fees: £9,250 per year
- International full-time fees: £17,750 per year
For further information, please visit our tuition fees page.
Extra course costs
While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact student.funding@solent.ac.uk.
The 2025/26 other costs are not yet available. For guidance, the 2024/25 costs were:
Optional costs:
- Year one
UK study trips: £100
International trips: approx. £300 - Year two
UK study trips: £100
International trips: approx. £300-£800 - Year three
UK study trips: £100
International trips: £800 - £1,250 - Chartered Institute of Marketing membership and entry to their modules: £300
Bursaries, scholarships and financial support
Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.
Cost of living support
At Solent, we understand that the cost of living crisis may be of some concern. To help, we've put together some detailed information to show what support is available and how to make your money go further.
Graduation costs
There is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £45 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost. Extra guest tickets will go on sale after results publication and will be sold on a first-come-first-served basis. The cost per ticket is currently £15. Please note, we do not guarantee there will be any extra tickets available to purchase.
Student finance videos
Student finance Video transcript, with a description of visuals available.Student funding - the essentials Video transcript, with a description of visuals available.
Entry requirements
Please select an option below:
Key entry requirements
104-120 UCAS tariff points
- A minimum of two completed A-levels, a BTEC Extended Diploma at DMM or BTEC Diploma at D*D*, T-level Pass (C+) or equivalent qualification or a combination of qualifications which comply with the minimum entry requirement of 104 UCAS points.
- Direct entry into the second or third years may be considered for this course.
- Applicants over the age of 21 may be considered based on relevant experience, without having the required tariff points.
- For further information about UK qualifications, please contact admissions.
Key entry requirements
As a general guide, we look for qualifications that are equivalent to the British high school A-levels.
If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
For further information about EU qualifications, please see our course entry requirements document.
For international students who do not meet the direct entry requirements for this undergraduate degree, our trusted partner, QA Higher Education offers the following pathway programme designed to develop your academic and English language skills:
- International Foundation Year - for progression to the first year of an undergraduate degree
Key entry requirements
As a general guide, we look for qualifications that are equivalent to the British high school A-levels.
If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
For further information about international qualifications, please see our course entry requirements document.
For international students who do not meet the direct entry requirements for this undergraduate degree, our trusted partner, QA Higher Education offers the following pathway programme designed to develop your academic and English language skills:
- International Foundation Year - for progression to the first year of an undergraduate degree
Note to all international students requiring a visa
All international applicants need to be aware that the English language requirements to attend Solent University, and the English language requirements to obtain a visa from the Home Office, may be different. This means that if you meet the Solent University language requirement to gain a place on the course, you may still have to meet additional requirements to be granted with a visa by the Home Office.
We strongly advise all applicants to visit the Home Office website which outlines all the requirements for a successful visa application.
104-120UCAS points
Any questions?
Contact international admissions
Email: admissions.international@solent.ac.ukCall: +44 (0)23 8201 5066How to apply
Full-time
Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.
Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website: www.ucas.com.
Your application should reach UCAS by 31 January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until the end of June. The UCAS Code for the University is S30, code name SOLNT.
Find out what happens after you apply
Contextual offers
Solent endeavours to offer learning opportunities to students from all backgrounds. When we receive and review an application, we take into consideration the context and personal circumstances of applicants when making a decision, which means our advertised entry tariff could be reduced.
Alternative entry options
Top-up route:
We welcome applications from students currently studying a Foundation Degree, DipHE, HNC, HND or modules of an undergraduate degree course at another university, who wish to enter directly into Years 2 or 3 of one of our undergraduate degree courses. Please contact our admissions team for more information: contact us
Language requirements
Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:
- IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
- TOEFL IBT minimum 80 with a minimum of 20 in each individual component
- Duolingo English Language Test - 115 overall with minimum of 95 in each component or equivalent.
Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.
Pre-Sessional English programme
The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.
Make your application
- 3 years
- 4 years with foundation year
- 4 years with year in industry
- 5 years with foundation and industry years
