MADigital Fashion
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- 1 year full-time
- 2 years part-time
Why study a digital fashion master's degree at Solent University
Gain the skills and knowledge to work in the ever-changing global fashion and technological landscapes – whilst contributing to the sustainable future of the fashion, beauty and lifestyle industries.
- 0thUK uni for sustained employment (Longitudinal Educational Outcomes, 2022)
- £0minvested in our campus estate and facilities in the last five years
- One day of study week per week on this course which allows you to balance your studies with work and home life.
- You'll be taught by academics with extensive industry links and vast industry experience which they bring into their teaching.
- Hear from an exciting range of guest lectures. Recent visiting lecturers have included: Caryn Franklin, Perry Curties, Iain R Webb, Wayne Johns, Bruce Smith, Ellen Rogers, Hannah Al-Shemmeri, Elaine Waldron, Maria Bonet and Richard Billingham.
- You'll have access to a wide variety of industry standard facilities, including photography equipment, studios and a digital reprographics lab, as well as film processing rooms, multimedia lab, and associated make-up and styling rooms.
- Free creative arts career consultation delivered by our careers advice service, Solent Futures is available to all Solent students and graduates for life, helping you to progress in your current career or discuss options for a change in career.
- This course is eligible for a Postgraduate Master's student loan from Student Finance England and can be used to cover costs (ie, accommodation, tuition fees) associated with postgraduate studies (it was up to £12,167 for 2023 entry).
- You’ll be assigned a personal tutor who can assist you with pastoral support to help you make the most of your learning.
Course overview
Whether it is non-fungible token (NFT) drops, the opening of virtual retail spaces, the introduction of virtual influencers, or the launch of the first global Digital Fashion Week, the world of digital fashion continues to grow and innovate, setting an exciting precedent for what could be to come. With everyone from luxury fashion brands to online gaming platforms embracing the opportunities digital fashion holds, this masters will equip you with all the critical and creative skills needed to push your practice and explore the developing symbiosis between the real and the virtual worlds. Whether you come from a background in fashion, media, marketing or gaming, this masters offers you an opportunity to develop your cross-disciplinary practice and explore the future opportunities of the digital world.
Fashion is a dynamic field with trends pointing to the need for all brands to embrace significant innovations in digital design, production and promotion to facilitate the creation of multiple digital and physical products from both fashionable and functional briefs. From immersive experiences to full virtual fashion collections, this course will provide forward thinking postgraduates with the digital capabilities to lead and innovate in this sector while also supporting a student’s individual career aspirations allowing them to tailor work specific to their discipline, whether this be fashion design, marketing, content creation, promotion or gaming.
The course culminates in a final master's submission, where students can either write a thesis or produce an original creative digital fashion outcome using everything from digital design to photography, AR, VR and immersive experiences. Students will have access to a wide range of industry-standard facilities in support of this project.
Student work
Our creative degrees allow our students to develop a critical eye for design with a knowledge of different design approaches and problem solving techniques. Take a look at some of the great work they produce.
Course features
Specialist facilities
This course has access to specialist facilities
Apply direct
You can apply direct to Solent University for this course
Further studies
After successfully completing your studies, there's an opportunity to continue your studies at Solent
Part-time option
You can study this course part-time
This course is for
This course is ideally suited to those who have studied areas such as fashion design, buying/management and marketing, media, film and animation, as well as games and digital art. This course is also suited to those currently in industry, looking to develop their digital design and virtual presentation skillset.
What this course leads to
Students graduating from this programme are expected to be highly desirable across the fashion industry. With a 55% increase in the number of job roles where the terms AR, VR and virtual appear in fashion media, design and marketing related job descriptions, success on this course will ensure a graduate will be excellently placed to secure a highly skilled graduate role.
- Digital marketer
- Virtual garment designer
- Immersive event practitioner
- Insights analyst
- PR executive
- Content Creator
- Digital print and textile designer
- Virtual stylist
- Digital artist
- AI trend researcher
- CGI artist for media and games
- Digital media designer
Meet the team
The University cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.
Facilities
Course facilities include an extensive media loans programme, providing access to high-end DSLR cameras such as the Canon 5D MKII, an extensive range of lenses (including many ‘L’ series and Prime lenses), 35mm cameras, medium format cameras (645, 6x7 and 6x9), large format 5x4 cameras and lenses, and a full stock of accessories – light meters, tripods, flash guns, remote-controlled boom-mounted flash systems and more.
You’ll also have access to our digital reprographics lab, featuring commercial-standard and large-format printers, flatbed scanners, three Hasselblad drum scanners scanning up to 5x4 size and a colour-calibrated ProMac-based reprographic suite. Our recently rebuilt colour and black-and-white darkrooms are of the highest industry standards and students can also freely use our in-house colour film processing machine. Additionally, we have finishing and film processing rooms, a modern multimedia lab featuring 24 iMacs with Adobe Creative Suite and Final Cut Pro, plus large professional photographic studios and associated make-up and styling rooms.
Year one
Core modules
Digital Fashion Practice
This module has been designed to enable master's level students to conceptualise and create a range of theoretical and practical research outputs specific to the current landscape of the digital fashion industry. Students will immerse themselves in the world of digital fashion looking at both its past and present incarnations in the world of fashion (and its emergence in other sectors) pushing their investigations perhaps to the expanding beauty and lifestyle sectors.
Fashion Futures
This module will explore fashion forecasting and the boundaries and limitations of existing knowledge, pushing in to new areas and ideas that will influence and impact future fashion and beauty practice and that, ultimately, will inform developed solutions to complex problems. Central to this module will be the awareness and understanding of emerging digital developments, and the investigation of future digital technology. The evaluation and critical analysis of this complex information will create new knowledge that will be translated into innovative and creative trend interpretation.
Masters Project
In this module students will design, execute and present an individually demanding piece of work that deploys a systematic and in-depth understanding of the skills and debates relevant to creative direction for fashion and beauty.
Masters Project: Proposal and Development
In this module you will plan and prepare an academic proposal for your masters project or dissertation. You will be taught how to successfully define, research and prepare for a substantial project or dissertation that will bring to life research in interdisciplinary creative practice. Traditional research-based skills and knowledge will be explored in relation to contemporary research methodologies. Within the module students will be introduced to diverse research methodologies and sessions will explore how research methods and practices can be applied in the context of critical analysis, academic debate and interdisciplinary creative practices.
Professional Development
This module, which focusses on the fashion, beauty and creative industries around the world, will equip students with advanced skills to enable them to research the industry they seek to work in and to critically analyse opportunities. Students will be supported to produce a career development plan including an element of work-based learning, professional development or professional research practice equivalent to 100 hours.
Learning resources
At Solent, our aim is to deliver innovative, inclusive and intellectually stimulating teaching to develop self-confident and highly employable graduates. All our courses are designed with employability in mind, which makes industry-based learning a priority.
Learn transferable skills
You will be supported to develop a range of transferable skills throughout the course. This includes programming, project management, problem-solving, analytical skills, technical writing, teamwork, communication and presentation skills.
These transferable skills empower you to work in a range of different industries after graduation. The course will also equip you with research and academic skills helping those who wish to pursue a PhD or an academic career.
Why choose a career in digital fashion?
The UK is the third largest apparel and footwear market worldwide, after China and the United States, with a market size of approximately £57.92 billion pounds. (Euromonitor International). With a 55% increase in the number of job roles where the terms AR, VR and virtual appear in fashion media, design and marketing related job descriptions, graduates will be excellently placed to secure a highly skilled graduate roles including; digital marketer, virtual garment designer, immersive event practitioner, insights analyst, PR executive, content creator, digital print and textile designer, virtual stylist, digital artist, AI trend researcher, digital media designer.Â
Solent Careers
The Solent Careers team is committed to getting students into great careers.
While you are studying, the team can help you with finding work experience or placements, link you with a mentor, check your CV, or offer one-to-one guidance.
If you're in your final year, we also have graduate job opportunities just for Solent graduates.
6th
UK uni for sustained employment
Longitudinal Educational Outcomes, 2022
Alumni network
As part of our global alumni community, you can take advantage of a range of benefits.
Whether it's been days or decades since you left us, or you're soon to don your cap and gown, things are constantly changing at Solent. We're always innovating, but we're also immensely proud of our heritage. And that means you.
Research and knowledge exchange
Research doesn't just live in publications and journals - the effects of groundbreaking research can be found everywhere you look. That's why research at Solent has always been firmly rooted in industry needs and real-world application.
Solent University prides itself on carrying out not only pioneering research, but also research that addresses real world problems. We offer opportunities to study for a Master of Philosophy (MPhil) or Doctor of Philosophy (PhD) degree in a number of areas.
At Solent, we want to help you achieve your best and discover new insights. Whether you're thinking about applying for a PhD, or already underway with your research studies, you'll find useful guidance and information in our research pages.
Research at SolentTuition fees
The tuition fees for the 2025/26 academic year are:
- UK and Channel Island full-time fees: £9,125 per year
- International full-time fees: £17,780 per year
For further information, please visit our tuition fees page.
Extra course costs
While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. For advice on budgeting and managing your money, please contact student.funding@solent.ac.uk.
Alumni discount
Solent alumni are eligible for a 20% reduction of tuition fees if returning to study a postgraduate course.
Find out moreBursaries, scholarships and financial support
Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.
Cost of living support
At Solent, we understand that the cost of living crisis may be of some concern. To help, we've put together some detailed information to show what support is available and how to make your money go further.
Graduation costs
There is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £45 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost. Extra guest tickets will go on sale after results publication and will be sold on a first-come-first-served basis. The cost per ticket is currently £15. Please note, we do not guarantee there will be any extra tickets available to purchase.
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Entry requirements
Please select an option below:
Key entry requirements
An honours degree at 2:2 or higher.
- Applicants will be required to send a portfolio and may be contacted for a video interview.
- Alternatively, applicants may be considered with industry experience in one or more areas of the fashion industry, including fashion design, marketing, merchandising or promotion (or a similarly related field).Â
Key entry requirements
If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
For further information about UK, EU and international qualifications, please contact admissions.
Key entry requirements
If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
For further information about UK, EU and international qualifications, please contact admissions.
Note to all international students requiring a visa
All international applicants need to be aware that the English language requirements to attend Solent University, and the English language requirements to obtain a visa from the Home Office, may be different. This means that if you meet the Solent University language requirement to gain a place on the course, you may still have to meet additional requirements to be granted with a visa by the Home Office.
We strongly advise all applicants to visit the Home Office website which outlines all the requirements for a successful visa application and to take a look at our 2023 course entry statement document.
An honours degree at2:2 or higher
Your application checklist
Applications for postgraduate courses can be made at any time prior to the start of the course. However, we strongly recommend you apply at your earliest convenience.
Please ensure you upload the following mandatory documents with your application:
- Two academic references.
- Certified transcripts of qualifications, including English language proficiency if non-UK student.
- Copy of passport.
- Copy of current visa (if applicable).
- A personal statement.
- Employer sponsor form, where appropriate.
Language requirements
Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:
- IELTS minimum 6.5 overall with no component score below 5.5
- TOEFL IBT 92 with a minimum of 22 in writing and a minimum of 20 in reading, listening and speaking
- Duolingo English Language Test - 115 overall with minimum of 100 in each component or equivalent.
Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.
Pre-Sessional English programme
The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.
Study options
Make your application
- 1 year full-time
- 2 years part-time
